VIVRE LAUNCHES THE FIRST ANNUAL HOLIDAY GIFT GUIDE

Giving with Style Includes This Seasons Most Extraordinary Gifts. New Designers, Limited Edition Art, Entertaining Tips, Wish Lists and The Art of Giving Back.

New York, NY (Aug 2007) -- Vivre, the bi-annual glossy mail-order magazine and Web site will launch its first Holiday Gift Guide, Giving with Style in November 2007. Conceived by Vivre founder and CEO Eva Jeanbart Lorenoztti, this latest creation was born of her belief that the greatest gift one can give is one's time.

In a world of 'round-the-clock lifestyles, time seems to be in shorter supply than ever. In response, Giving with Style refuses the notion that it is only the thought that counts, and instead, puts forth the philosophy that the gifts we cherish most are never given uninspired, or simply in relation to price or to size.

Giving with Style reflects the time taken to celebrate the singular personalities of others (even those known less intimately) with a thoughtfully edited selection of 'stand out' gifts. Following the same engaging format as Vivre's flagship publication Living with Style, this special gift edition shimmers with inspiration, page by page.

Through its thought-provoking vision, we are encouraged to take the time to rediscover the many individuals who color our lives, and in the process, surpass the imaginary anxieties of the season.

Nothing is more rewarding than creating memories and celebrating the holidays' magic with loved ones, so pop an extra marshmallow into your hot chocolate and prepare to get creative. From the entertaining feature, Eva discloses her secrets of throwing a holiday party with creativity, fantasy and style. Vivre's 'Wish List' and 'Little Obsessions' sections are filled with original and thoughtful gift suggestions, many of which are exclusive to Vivre.

Eva's unflagging commitment to charity is evident throughout the issue. She has personally engaged a star-studded 'Profiles' guest list to share stories of their own worthy alliances with charitable organizations worldwide. Sales from these particular pages will result in matching-proceeds for each charity. Thus, time spent shopping Giving with Style is indeed time well spent!

ABOUT VIVRE: Vivre, Inc. was founded in 1996 to become a premier lifestyle brand by pioneering an innovative and differentiated approach to merchandising, bringing together the best in luxury brands and the most affluent consumers. With a unique eye for design, a specific point of view and an editorial approach to shopping, Eva Jeanbart-Lorenzotti has created a new concept in retail. Vivre is the only retail model with a lifestyle approach that speaks to the educational and emotional needs of the new aspirational consumer. Vivre provides an alternative for luxury companies to communicate their brand image by participating in a unique selection and merchandising approach.

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