Vivre is the creation of Eva Jeanbart Lorenzotti, an entrepreneur with a vision for an inclusive lifestyle brand celebrating the moments large and small that together weave the tapestry that is "A Beautiful Life."

Hailed as a "mail-order magnate" by TIME and "one of the 10 most stylish women in fashion" by VOGUE, Eva single-handedly redefined the business of direct marketing to the affluent consumer with the first mailing of the Vivre catalog, which featured two European luxury brands. Her direct marketing adventure - a glossy, oversized catalog, beautifully photographed and intelligently presented - was specifically targeted to affluent shoppers, a demographic until then overlooked by the direct marketing industry.

Like every entrepreneur, Eva has weathered the ups and downs of a growing business since those early days. One thing is clear - the market was ready for Vivre. With an infectious spirit of adventure and passion, Eva has brought Vivre to where it is today - a unique, lifestyle-based, multi-channel retail concept that is poised for explosive growth.

A favorite of the media, Eva's trailblazing success is often featured in the pages of both the business and fashion press. She is a passionate, popular speaker and is frequently sought out to comment and expand upon her definition of "the new luxury" as exemplified by Vivre. Her articulate insight has been shared through venues as diverse as the Harvard Business School Entrepreneurship Conference, the International Herald Tribune Luxury Conference, the American Express Luxury Conference, CNN, CNBC and the Fine Living Channel.

A finalist for the Ernst & Young New York Entrepreneur of the Year Award and a member of YPO International, Eva's business acumen was honed as an investment banker with the mergers and acquisitions department at Lazard Freres, which she joined after receiving a BA from Columbia University. Born and raised in Switzerland, Eva's deep familiarity with the European culture and her multilingual command of five languages have uniquely positioned her at the center of the rapidly evolving international luxury market.

Eva also lends her expertise to a number of charity and philanthropic efforts, including leadership roles with the Guggenheim Museum Young Collector's Club, the Robin Hood Foundation, Save Venice Inc., the Henry Street Settlement and the Kips Bay Decorator Showcase. Eva and her husband Lorenzo Lorenzotti reside in Manhattan with their two children, Allegra and Amedeo.

"Eva Jeanbart Lorenzotti, luxury cataloger, takes home shopping to another level - vivre, a virtual Fifth Avenue department store."

"Eva is charming, spirited and visionary. Her taste, exquisite! She has an indelible impact on everyone she comes in contact with, and one is richer for it"

The new luxury leaders, 15 ambitious innovators are redefining the high life such as mail-order magnate Eva Jeanbart Lorenzotti."